In the rapidly evolving digital landscape, organizations are continually striving to embrace digital transformation to stay competitive and fuel growth. 

However, amidst the technological advancements, it is essential to recognize that the true driving force behind successful digital transformation lies within the workforce. 

The responsibility for technology sourcing and purchasing decisions is shifting from traditional IT departments to business teams. As digital transformation becomes a strategic imperative for organizations, it is crucial to recognize the significance of business teams’ technology skills and knowledge in driving successful digital initiatives. In this blog article, we will explore how empowering business teams is vital for achieving digital transformation and discuss strategies to bridge the skill gap, particularly in the identification and procurement of the right technological solutions.


1 – The Changing Dynamics of Technology Decision-Making:


Business teams now have a major influence over technology purchasing decisions. A survey by Gartner found that 64% of technology purchase decisions are now made by business executives. While the IT department does not own the entire tech budget anymore, it remains accountable for the security, coherence and reliability of the overall tech stack. 

This shift underscores the need for business teams to possess the necessary technology skills and expertise to make the right decisions. And for IT executives to anticipate and keep-up with business units’ needs to remain valuable. 


2 – Aligning Business Goals with Technology Solutions:


Business teams are closer to customer needs, market trends, and evolving business requirements. Their understanding of specific challenges and opportunities within their domains makes them well-suited to identify technology solutions that align with strategic objectives. By empowering business teams with technology skills, organizations can bridge the gap between technology and business goals, leading to more effective digital transformation initiatives.


3 – Overcoming the Skill Gap:


Many business teams face a skill gap when it comes to technology decision-making. On one hand, they may lack the technical expertise to evaluate and select the right solutions, understand compatibility issues, or effectively negotiate contracts. On the other hand, they may not have the time and resources to research the market, identify relevant tech trends and interact with experts and vendors. 

To address this gap, organizations invest in expensive and time consuming training programs, workshops, conferences or external consultants to upskill business teams.


4 – Reliable information sources are surprisingly hard to come by


In today’s digital era, one might think that tech related information and data is a commodity. Far from it… For both IT and business teams, it remains highly challenging to acquire precise visibility on the rapidly evolving tech environment and ever growing tech offering. 

Purchasing the right technology at the right time requires a deep understanding of industry specific tech trends, the ability to benchmark one’s tech stack against market’s best practices, frequent interactions with an ecosystem of vendors, partners and experts


Traditional information sources, such as search engines, social medias or even analyst reports, are often biased by their advertising-based revenue model, Vendor’s websites are numerous and often subjectives, conferences, trade shows and webinars require time and resources 


5 – No one can hide, the skill gap is everywhere ! 


Each and every organization is globally concerned. From the private to the public sector, from developed countries to emerging economies, from fortune 500 companies to individual business owners, from health to education to industry, from finance, to HR, to sales and marketing, tech related tools and knowledge are crucially and increasingly necessary. 

Highly specific technology proficiency based on the organization’s type and industry is the cornerstone of success, strategy, execution and profitability. 


Tech proficiency is also required at each level of the organization, from simple users to C-suite executives.

CEOs are now fully driving a company’s digital transformation. Providing long term, strategic vision to a CEO requires a whole different type of knowledge than ensuring the adoption of a new operational tool, by training its users. 

The tech skills gap has to be addressed very specifically depending on the role and needs of each stakeholder within the organization.


6 – Emphasizing Continuous Learning:


Digital transformation is an ongoing journey, requiring continuous learning and adaptation. Organizations have to foster a culture of continuous and recurring  learning by providing access to relevant resources, information sources, and encouraging employees to stay updated on emerging trends and technologies. 

This enables business teams to proactively seek knowledge and enhance their technology skills, ensuring they can make informed decisions in an ever-evolving digital landscape.



In today’s digital age, successful digital transformation requires the active involvement and expertise of IT and business teams in technology sourcing and purchasing decisions. By empowering teams with the necessary technology skills and knowledge, organizations can bridge the skill gap, align technology solutions with business goals, and drive digital transformation initiatives effectively. Collaboration with IT and purchasing departments, leveraging external expertise, and promoting a culture of continuous learning are key strategies to empower business teams and achieve digital transformation success.


How can we help ? 

Through our centralized “Knowledge Platform”, Certainty provides highly personalized knowledge to each user to help organizations bridging the Tech Skills Gap, up-skilling their teams and fomenting an organization-wide continuous tech culture. 

Based on each user’s role, level, company, industry, and needs, certainty provides the following elements : 

  • Relevant news about the users’ tech environment 
  • Personalized content recommendations (blogs, training sessions, product demos, white papers, etc…) 
  • Personalized events recommendations (trade shows, conferences, webinars, etc…) 
  • Forums ,to interact with peers, experts and vendors on highly specific topics 

All the knowledge assets on Certainty are provided by the community (Experts, vendors, analysts and users) and are precisely tagged to be easy to find and highly relevant when recommended. 

Certainty centralizes all of this knowledge to be the only tool ever needed by its users to become highly proficient in their tech fields. 

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